Life Beyond Wellington Live Talk ‘What does it mean to work in the Sports Industry’ by Nick Rusling

16 March 2022

This fascinating virtual talk will cover the many different sectors in the sports industry, with Nick sharing tips and advice along with his own career experience. This talk will be interactive and we encourage questions and discussions.

Nick has worked in the sport’s industry for 25 years. He’s worked for two of the largest global sports and entertainment companies; IMG and ASO (owners of the Tour de France), as well as launching his own sports events company in 2010 alongside investors, buying 10 other businesses in the process and selling to ASO in 2016. Whilst primarily focused on the mass participation sector (running, marathons, cycling, triathlon) – delivering events all around the world, Nick has also worked as a sports agent representing Ian Botham, Pat Cash and Damon Hill, as well as worked alongside the charity sector helping raise over £100 million for good causes. Nick has a strong appreciation for the varied dynamics of the sport sector and the many skills you can both bring and build upon to thrive in this passionate industry.