OW Spotlight Alex Ziff

Lynedoch

Tech start-up

WHAT WOULD YOU SAY TO YOUR 18-YEAR OLD SELF LEAVING WELLINGTON?

“Your time is limited, so don’t waste it living someone else’s life. Don't be trapped by dogma - which is living with the results of other people’s thinking. Don’t let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Steve Jobs

INSIGHTFUL READ

How to Run a Meeting

by Steve Jobs Steve Jobs Knew How to Run a Meeting: Here’s How He Did it. At 31 years of age, Steve Jobs left Apple and started NeXT. Here’s an inside look at a company meeting, and what you can learn from it. Read the article...

What’s the best piece of advice you’ve ever been given?

Be positive about your product or service and why it is the best, not why someone else is not as good as yours.

What is it about marketing that most interests you?

It allows you to be creative and free in your thinking. You always need to stretch the boundaries, however in some forms of marketing you can get so much data back to work with. I love how with some forms of marketing you can forecast and with others it is all about what you believe and how you can put the message across.

Thanks to Alex Ziff for all his time in helping us put together this series!